The main goal of an ecommerce is to improve conversion rate optimization. One of the possible reason of why we get no conversions is that we are driving non potential customers to our shop. These are some tips I've collected. What do you think?
Create remarketing (or retargeting) campaigns. This will be used to reach users who have entered your website but have not made a purchase. You can do it with Google Ads and the main social networks (Facebook, Instagram, Twitter). You’ll find that the conversion rate is very high.
Email Marketing Campaigns are essential. Email conversion rate is much higher than Social Media or SEO, for example.
Reduce the steps of the check out process. Make it as easy and fast as possible. Assume that in each step, you lose 10% of the users interested in your product.
Have you thought about free shipping? 93% of users are encouraged to buy a product when they see that shipping costs are free. If you can bear this cost don’t hesitate to utilize it!
Discounts/Vouchers. Give discount coupons to new users and/or those who purchase the most. Build brand loyalty!
Transparency. If there are additional costs to the purchase (shipping costs, by country, or any other), do not hide it.
Attach great importance to product images. Add large, high-quality images that show different angles of the product and let your imagination run wild. Again it can be done with Google AdWords and the main social networks (Facebook, Instagram, Twitter). You’ll also find that this helps your conversion rate.
Remarketing with email marketing. Send emails to customers who have not completed their purchase to nudge them in the right direction. You can even offer discounts or other sales strategies.
Let buyers and clients do “reviews” of products. Use these to your advantage and add them on each of the product pages.
Simplify the structure and architecture of your online store. Ensure that the user does not get lost and knows exactly what they have to do. Make sure everything is complete from the home page, to each of the product pages and the contact section. Focus on the benefits of your products and not the characteristics and attributes. Think of the user, not your brand.
Your ecommerce must have a responsive design. In other words, it has to be adapted to all mobile devices. If users cannot buy through their mobile device or tablet, you lose a large audience. It will allow users to freely purchase your product without feeling burdened.
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