So you’ve built a snazzy new forum! Well done you clever thing. Now you’re at the part where you’re figuring out how to get the community started.
Before you start shouting about your forum, make sure that there’s some action happening. By now, you have probably created some introductory posts to get the discussions going. And you have clear calls to action to invite your audience to get involved by asking them questions or inviting them to share their opinions at the end of your post.
🗣️ Invite friends to become members
Make sure that your forum has a few active members before you start shouting about it. There’s a fine balance - you need people to visit your forum, but you also don’t want to promote it when it’s empty. Ask some friends to create some posts, or reply to your existing posts. This is a great way to get the conversation going before you open up the forum to more people.
Then you can invite people that are interested in the topic of your forum to join the community and participate in the discussions. People that care about the subject you’re posting about are more likely to interact.
👀 Create engaging content
Most importantly, the quality of posts and comments will lead to a bigger community. Add visual elements - videos and GIFs help get the attention of your community.
📞 Add calls to action
You should use calls to action (CTAs) in your posts and comments. CTAs can be lines like, “leave your comments below.” Ask questions in your comments too, like, “what do you think?”
😎 Now you’re all set to start promoting your forum
OK, so now your forum is off the ground, you’ll need to start promoting it to make it more active and grow the community.
➡️ Point your socials to the forum
If you use social media, add a link to the forum in your bio, and create some social posts about your new forum. Put a link to your forum in your email signature too.
➡️ Use Wix Ascend
Check out Wix Ascend which is a tool that helps you promote, get site traffic and reach a wider audience:
Set up Email Marketing and send email campaigns to drive more traffic and build customer relationships.
Rank higher in search results. Explore the Wix SEO guide and get your forum found on Google with a personalized SEO plan.
Use Wix tools to create professional social media graphics to share on your social media channels. Then schedule and share posts to promote your forum on social media.
Use the Wix Video Maker to create professional videos to engage your target audience.
➡️ Run paid adverts
You could even run some advertisements on Instagram, Facebook or Twitter and Google. If your forum is related to your profession, LinkedIn is a great place to create a post about the forum and spread the word with your professional network.
➡️ Reach out
Content on other platforms that push people to the forum is a great way to boost traffic. Getting other people to talk about your forum is a great way to get more members. Could you reach out to blogs to ask them to write about your forum? Send them good quality screenshots of your forum. It’s better if their audience is interested in a similar topic to your forum.
Know someone who can give your forum a shout-out on their social channels? Get your friends and family back on the phone again! Ask them if they can share a link to the forum in a social media post.
➡️ Be responsive
On a final note. It’s important that you’re replying to people, as your forum is starting to grow. Take time to understand what they have said and put effort into writing your response - but don’t take too long! It’s great if you can respond quickly. And of course, if someone asks a question, provide a really strong answer.
Remember, it takes time to build a successful forum. Put in a bit of time and dedication to building your forum and you will see great results.